Can you cahnge to color of word formatting marks registration#
Registration of a word mark provides broader rights and basically protects the wording of the mark regardless of its style. In other words, you are protecting the wording, and not the logo.
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In a trademark application for a word mark, you are essentially seeking registration of the wording (or lettering) without regard to its style, design, font or any graphic features. What is a word mark?Ī word mark is simply typed in standard character format without regard to the font, style, size or color. When applying for a word mark, the mark is typed out using the letters and standard characters of a keyboard. In filing a trademark application, you must choose between applying for the mark in standard character format (word mark) or in a stylized/design format (“design mark” or “special form”). A design mark includes those stylized features. While they go by different names, I simply call one a “word mark” and the other a “design mark.” A word mark consists of the wording in a particular trademark without regard to style, design or any graphic elements.
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There are two ways to register a trademark. What is the difference between a word mark (standard character) and a design mark?